Binance, the world’s largest centralized crypto exchange, is expanding its presence in Mexico by launching Medá, a Mexico-based fintech entity registered as an Electronic Payment Funds Institution (IFPE). Binance plans to invest over 1 billion Mexican pesos (about $53 million) over the next four years to boost fintech services and enhance digital financial access throughout Latin America.
Medá will operate independently with an autonomous team, allowing it to focus on facilitating deposits and withdrawals in Mexican pesos while fostering collaboration between traditional finance and digital asset ecosystems.
Binance aims for Medá to become a key local competitor, offering innovative and affordable fintech solutions to Mexico’s population of over 125 million.
This move aligns with Binance’s global strategy for licensed and regulated operations, as the exchange now holds approvals in 23 jurisdictions worldwide, including France, Italy, Japan, Brazil, and Argentina. Medá’s launch signals Binance’s commitment to compliance and sustainable fintech development in emerging markets, strengthening the company’s footprint in Latin America.
