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People always want real, tangible partnerships with brands that they use, and Coinbase has delivered. The American cryptocurrency exchange is now partnering with none other than WooCommerce.
The world's most recognized open-source e-commerce platform, WooCommerce, continues to add new payment options. This time it's crypto through Coinbase Commerce.
According to the official announcement, WooCommerce sellers can now accept many new crypto options. Bitcoin, Ethereum, Bitcoin Cash, DAI, Litecoin, Dogecoin, or USDC are options for users.
While WooCommerce has already started allowing merchants worldwide to accept online payments, they will now accept crypto payments.
Matt Watts of Coinbase Business Development was quick to declare his delight. According to Watts, Coinbase is committed to getting more and more people involved in the crypto economy. The more you look at it, the more it seems like a match made in heaven.
This partnership is especially great for both companies. On the one hand, Coinbase shows its eagerness to expand cryptocurrencies further as a payment method. On the other hand, WooCommerce is not a tiny partner by any means.
WooCommerce powers around 25% of online stores globally. You may not have seen it, but maybe one of your favorite stores is powered by them. After all, more than 5M online shops use WooCommerce.
Now users can get crypto exposure while buying from their favorite store. And not only is exposure to crypto significant, but more small businesses will also be able to enter the market gradually.