NFTs Captivate the Horror Entertainment Market

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According to Statista, a German company specializing in market and consumer data, the horror movie genre in the U.S. and Canada accounted for $12.62 billion in box office revenue between 1995 to 2021.  While horror films trail behind adventure, action, drama, and comedy in box office revenue, internet streaming services have created greater opportunities to expand the horror genre to audiences who have a more voracious appetite for gore. 

But what about a world where horror fans can get more immersed in the carnage of their favorite monsters of TV shows or video games? Or where all engaged parties can design their characters and benefit from the economic value of their characters?

Web3, the third iteration of the internet, is making that happen.  Utilizing blockchain technology, data is interconnected in a decentralized way, allowing for a more self-directed, automated, interoperable, and intelligent experience.  

Stored on the blockchain, NFTs or non-fungible tokens are non-interchangeable (unique) digital assets, residing in the form of audio, video, and photographic files. They represent real-world objects such as music, art, and in-game characters that can be purchased, traded, sold, and of course, utilized to build community. Users benefit from shared collective experiences within entertainment and gaming platforms.

Web3 with its underlying blockchain technology and programs is leveling the playing field, by shifting power from goliath corporations to individual users.  This opens up the opportunity for consumers to be creators, owners, and financial reward-reapers.  

Crypt TV, a pioneer of internet horror content boasting a Youtube subscriber base of almost 4 million, is entering the ring of NFT mania. Under a partnership with Metaversal, a company that helps bring NFT assets and ideas into the metaverse, they are launching Monster Fight Club, a collection of 10,000 NFTs inspired by Crypt TV’s Monster Universe. Here fans can own a monster and benefit from the success of its IP.

Jack Davis, CEO of Crypt TV shares his perspective on the power of NFTs:

“Crypt’s IP has been adopted at the highest levels of television, live events, and video games but nothing excites me more than our entry into NFTs.  

 I truly believe NFTs and Web3 could set off a new era of IP creation, community development, and restack the deck in favor of creators.”

Davis adds that when he started Crypt in 2015,  he did so wanting to create IP for a new generation of internet consumers.  

“With this move to NFTs, I feel we are closer than ever to fulfilling our original mission.”

Crypto TV is offering what they consider the greatest tool for consumers and fans alike to become creators of their own monsters – while being rewarded financially and artistically for their engagement.

So How Does All This Play Out?

Inspiring consumers to be creators, Monster Fight Club encourages NFT holders to choose the monster characters they resonate with the most.  Monster Fight Club NFT holders receive a collectible NFT card of their monster, with utility that includes the ability to create a profile pic (PFP), ticketing features, a downloadable 3D monster file to use in the metaverse, and much more. 

Additionally, generative gaming will be the next extension of Monster Fight Club.

Each monster has its own tribe, where NFT holders control its IP and how its story evolves.  There are infinite ways the tribes work, including competing against each other, aka “the Fight club”, playing games together, hosting real-world events, and even raising funds to make movies about them.  Crypt TV lore also influences how the epic story of each monster unfolds.


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