Renault Partners with Sandbox to Explore the Metaverse


May 9, 2023

Listen to this article

Renault's Korean subsidiary has partnered with the Sandbox to build its brand's presence in the metaverse and to provide customers with virtual vehicle experiences based on the Renault brand.

An announcement made some days ago, stated that the collaboration would give customers additional opportunities to interact with the French automaker's automobiles in the metaverse. According to Cindy Lee, CEO of The Sandbox Korea, "the alliance would focus on providing new types of experiences that integrate autos and digital assets in The Sandbox."

Renault South Korea further disclosed it was looking to make use of the prospects given by the metaverse to fuel next-generation machines, even if the scope of the relationship and the nature of the virtual experiences were not fully disclosed. It will investigate topics including blockchain gaming, virtual reality, and NFTs.

Automotive brands are increasingly using the metaverse as a marketing platform.

The Web3 market has been occupied by automakers before Renault. Many automakers are starting to find the metaverse to be a popular location. Volkswagen debuted its "Game On" marketing campaign in April, which required consumers to locate NFTs in a metaverse setting. Similar to this, the Japanese carmaker Nissan used the metaverse to introduce the Sakura, one of their most recent electric vehicles.

Nissan said the experience gave them "an opportunity to connect with new audiences like never before." Prospective buyers could virtually test drive the car and examine its characteristics.

According to analysts, nearly 75% of all newly sold vehicles will have incorporated blockchain connectivity within the next five years.