A Global Look at the World’s Most Popular NFT Collections

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Celebrities, well-known artists, and popular brands, built around a community of enthusiasts who make money, and perhaps enjoy the bragging rights from ownership, have exploded the popularity of NFT (non-fungible token) collections.  

Labeled as the “new crypto,” interest in NFTs piqued in 2022, as the global searches for “NFT” averaged 5.1 million hits per month. From the close of 2021, this represents a fivefold increase.

In light of this surge in interest, Design Bundles, a marketplace for premium and affordable design resources offering graphic designers a platform to register and sell their digital products, did research to determine which NFT (non-fungible token) collections are the most popular worldwide. 

Their study qualified the most coveted NFTs by the number of times they were searched on Google each month.  All-time top NFT collections were ranked, and global search volumes were acquired from Ahrefs.

Leading the pack is Axie Infinity with 3.86 million monthly global searches, which has, in fact, increased by fivefold since the wrap-up of 2021.

The collection comprises nine classes of “Axies” – Aquatic, Beast, Bird, Bug, Dawn, Dusk, Mech, Plant, and Reptile.  The characters within an online game are analogous to Pokemon, with each character digitized as an NFT and stored on the Ethereum blockchain.

Players collect these creatures to complete challenges and battle, build, and hunt for treasure.  Used across the growing universe of games, players are rewarded for their engagement and can trade characters to earn money.

According to data on DappRadar, the Axie Infinity Collection has an all-time value of $4.14 billion and 1.9 million traders.  The most prized Axie sold for $820,000, and engagement accounts for 2,800,000 daily active players, as touted by Axie Infinity.

With these astonishing numbers, Axie has been considered the most popular NFTs to capture enthusiasts of the NFTs craze.

The next in the lineup is The Sandbox collection, which tallied an average of 553,000 monthly global searches.

Similar to Axie Infinity, The Sandbox is a virtual metaverse where players engage in the game through the use of NFTs.  Celebrities, brands, and high-viewership TV shows such as Snoop Dogg, Gucci, and The Walking Dead are getting in on the loot by releasing playable characters on the Sandbox platform.  

Gucci recently announced plans to create a ‘virtual world for Gen Z’, and Snoop Dogg recently released 10,000 playable characters on the platform.  Data acquired on DappRadar, the Sandbox NFT collection has an all-time value of $369.15 million and 37,518 traders.

The digital NFT contender occupying third place with 477,000 global searches is NBA Top Shot.  Owners of the NBA Top Shot collection have access to exclusive NBA footage, which includes NBA highlights minted and dubbed as ‘digital moments’.  Stats posted by DappRadar, NBA Top Shot has a total of 528,354 traders, with an all-time value of $862.9 million.

Trailing behind is Sorare, with 417,000 global searches.  Residing on blockchain technology, Sorare’s platform allows players to buy, sell, trade, and manage a virtual football team with digital player cards.

Decentraland ranks as the fifth most googled NFT collection, with 201,000 global searches. The NFT collection is similar to The Sandbox in that users buy virtual plots of land via the MANA cryptocurrency.

Top 10 most searched for NFT collections:



NFT Collection

Average monthly searches


Axie Infinity



The Sandbox



NBA Top Shot















Gods Unchained






Bored Ape Yacht Club



A spokesperson for Design Bundles remarked:

“The recent surge in NFT interest and sales provides a new and exciting market for blockchains. The variety of NFT collections available creates an interesting new approach to digital art and collectibles.

It’s very interesting to see that the majority of the top five most popular NFT collections are based around virtual reality and gaming over digital art or unique collectibles.

Nonetheless, the growth of NFTs has been huge, and it will be fascinating to see how individuals and businesses continue to innovate in the space.”

To learn more about this study, visit Design Bundles.


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