A “Brave” New Frontier In Decentralized Exchange and Privacy
Data privacy is an issue that continues to garner major media attention worldwide. Debates centering on this theme have been playing out for years with consumers increasing voicing their desire for greater control of their personal data.
In a move seen by many tech industry experts as a step in that direction, IPFS, a peer-to-peer network and hypermedia protocol, announced a collaborative integration with Brave, the fast, privacy-oriented browser that offers an innovative solution for everyday users, publishers and advertisers.
Aimed at making the web faster, safer, and more open, Brave provides users with the ability to seamlessly browse the decentralized web. Now with the IPFS integration on Brave’s desktop browser, users will experience a boost in content availability and Internet resilience.
The vast majority of websites and ads attempt to identify users in order to follow your their every move on the web. Brave blocks all data grabbing ads and trackers, allowing you to web surf freely and safely. It loads major news sites at a faster rate of speed than Chrome, Safari and Firefox on both mobile and desktop and allows greater browsing privacy than Tor.
The Next Frontier of Web Privacy
Integrated into today’s Brave desktop browser update (version 1.19), Brave’s 24 million monthly active users can now access content directly from IPFS by resolving ipfs:// URIs via a gateway or installing a full IPFS node in one click.
Molly Mackinlay, Project Lead at IPFS offered this statement in a recent press release:
“Bringing the benefits of the dWeb to Brave users, IPFS’ efforts to remove systemic data censorship by corporations and nation-states are now strengthened through the integration with Brave. Today, Web users across the world are unable to access restricted content, including, for example, parts of Wikipedia in Thailand, over 100,000 blocked websites in Turkey, and critical access to COVID-19 information in China. Now anyone with an internet connection can access this critical information through IPFS on the Brave browser.”
Adds Brian Bondy, CTO and co-founder of Brave:
“We’re thrilled to be the first browser to offer a native IPFS integration with today’s Brave desktop browser release. Providing Brave’s 1 million+ verified content creators with the power to seamlessly serve content to millions of new users across the globe via a new and secure protocol, IPFS gives users a solution to the problem of centralized servers creating a central point of failure for content access. IPFS’ innovative content addressing uses Content Identifiers (CIDs) to form an address based on the content itself as opposed to locating data based on the address of a server. Integrating the IPFS open-source network is a key milestone in making the Web more transparent, decentralized, and resilient.”
The Brave announcement with IPFS comes on the heels of its recent unveiling of “Roadmap 2.0” — which lays out plans for an integrated DEX aggregator and token swap solution — a move that provides users with access to the Decentralized Finance (DeFi) functionality.
Brave’s addition of a new Ethereum-centric wallet to replace its built in cryptocurrency wallet will allow it to support “DeFi” and NFT use-cases. This wallet will serve as a repository for Brave’s BAT tokens which are distributed to users as an incentive for viewing advertisements.
Other features include the ability to use BATs as a fee payment method, a new wallet for mobile devices, fiat-to-BAT on-ramps for card and bank payments, and a redesigned user experience (UX). Brave also hopes to integrate its BAT token with search engines, e-commerce sites, IPFS file hosting, and VPNs.
Ultimately, Brave is seeking to foster support for assets across multiple chains. The company has indicated a desire to consider pursuing both one-layer and layer-two scaling with the aim of mitigating high fees associated with using the Ethereum mainet.
Since its much ballyhooed launch in October 2017, Brave has attracted over 8 million active daily users and 25 million users a month. By the end of 2021, the browser hopes to more than double its daily and monthly numbers.