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When we dive into the world of community building, some projects really shine and set themselves apart from the rest.
"Decoding NFT Loyalty" explores an innovative approach to community building through the use of NFTs, or non-fungible tokens. This strategy goes beyond mere transactions, aiming to transform customers into active community members. By offering a digital key that grants access to exclusive events, insightful talks, and special offers, and much more the initiative sends a powerful message: purchasers are not just consumers; they're integral parts of the community. This method underscores a shift from traditional sales to creating meaningful connections, inviting customers to join in on something truly special.
The cool thing about NFTs is they're not just another loyalty card. They're a sign that you belong to a club, a community of folks who share your vibes and values. It's about creating connections, not just transactions. And because each NFT is one-of-a-kind, owning one feels pretty special—like you're part of an exclusive group.
So, in a nutshell, OD Labs is using the latest tech to make their community feel valued and connected—not just to them, but to each other. It's about building a community around the brand, where everyone has a voice and feels at home. Pretty cool, right?
We recently had the pleasure chating with a dedicated member of the OD Lab community. He goes by the name Kobe Karrot$
Name: Kobe Karrot$
What has been your most memorable experience with LuLu as a mixed reality companion?
Honestly I have a memorable experience with Lulu when I decide to activate the sticker/patch (which is every morning) due to the 3Mil+ different color combinations that has been coded.
How does LuLu differ from other NFTs or digital companions you've encountered?
Lulu stands alone when it comes to that. I cannot interact with any of my other digital collectible assets in the way that I can with Lulu. (Ex: When I activate Lulu I’m able to grab it and place it on another flat surface.)
What makes it stand out in the mixed reality space?
Have you seen what Lulu looks like? Lol Have you seen anything like that before? Me neither.
What role do you believe the community has played in spreading the word about LuLu and attracting new members?
I believe the community has played a major part in spreading the word about not only LuLu but the entire Mixed Reality ecosystem/category as a whole simply due to the fact that we are “on the front lines” in terms of engaging with the public that has no idea what this is, what is possible and what you can do within this new realm. I for myself have witnessed the “WTF”🤯 from a few bystanders who see me activate my Lulu I have on my car. (Ex: Friend wanted to activate it after we had lunch and I was telling him about it)
Can you share a personal story or experience that highlights the impact of LuLu or the community on your interest in mixed reality or NFTs?
I will make a long story short… Being (what I would like to think) a Day 1 Supporter/Community member the team at ODLabs rewarded the Top 3 who were most engaging for the Month of October ‘23 with MetaQuest 3 Headsets which was my first taste of Mixed Reality. How I see it if it wasn’t for me engaging as much and creating content to spread awareness of the OD lifestyle as much as I did I wouldn’t have had an opportunity to see what the future holds as it relates to this technology that bridging of the gaps of the physical and the digital.
You kind find Kobe on X at https://twitter.com/RealKobeKarrot8
Over the last few years, the OD Team has been making waves, rolling out Mixed Reality garments that grab attention as quickly as a cat chasing a laser pointer! They've positioned themselves as pioneers, being among the first to create 3D AR apparel that has collectors clamoring for more.
Building on that innovation, ODLabs has recently unveiled something truly exciting: On-Chain AR Collectibles! These remarkable pieces spring to life via OD's bespoke iOS app. There's no reason to let your assets gather dust in a digital wallet when they can be vibrant and showcase-ready, wherever you are. Keep an eye out for further updates!
More about ODLabs:
https://twitter.com/odlabs
